There are numerous reasons why small businesses fail. In fact, according to statistics, in 2025, 44% of struggling businesses were willing to change their strategy to improve. This included a 26% jump from 2024, which offers kudos to UK SMEs, who are prepared to be proactive and adapt to stay afloat...

Imagine living in a world where every purchase you make reflects your deepest beliefs and values. That's the essence of a purpose-driven marketing strategy – transforming buying into a statement of personal identity and collective responsibility. It's not merely about transactions; it's about formin...

In March last year, Google released an important update that changed the way we all considered AI. It urged us not to use ‘unhelpful’ content generated by an AI tool or generator. Since then, although people are using AI in various ways in their businesses, they are unsure how to use an AI tool to c...

 Whether you’re starting a small business or are looking for an email host for your existing company, we have found all you need to know about email hosting. Our extensive research reveals everything you need to know about email hosting, why it’s so important and how to look for the best provider.

Your domain name is the website address that viewers use to access your website. When you create it, it’s best to make it simple, unique, memorable and linked to your business so it’s easily identifiable. 

Choosing your domain name is the first thing to do when building a website, and you need to t...

Certain elements of a website guarantee business success; so, if you’re building a website to showcase your brand, we provide the details of the important elements to include.

Let’s begin by defining what makes a website successful. The website needs to educate and entertain users and offer valua...

Domain squatting is a term used to describe a company or business that illegally takes over a domain name by exchanging it or registering it when it comes up for renewal. This often happens when someone forgets to renew the registration of their domain, so be aware of what can happen, and ensure...

Keeping your website safe from cyber threats, phishing scams and hackers, is vital. You must ensure all sensitive data is secure so visitors and customers feel safe using your site.

Here, we discuss how to protect your website so that private information such as banking details, personal info and c...

Do you ‘Google it’? Or do you ask ChatGPT? That’s the question on everyone’s lips right now, as ChatGPT vs Google battle over supremacy when it comes to SEO. Both platforms are vying for the title of the go-to choice for keeping a website at the top of search results. But, in the end, only one can w...