Why should your business be sustainable? Here are five important ways to become more aware of environmental sustainability in business.

We all know the importance of looking after our planet. We know about its fragility and how it’s crucial to do everything we can to keep the planet sustainable for...

When you build your online store, ensure your customers will enjoy the journey. A successful online store is easy to navigate, simple to use, and a pleasurable experience. We have compiled some tried-and-tested tips to help you.

It makes sense: A customer doesn’t want to be daunted by the experienc...

In this rapidly moving technological world, one of the most important skills to instill in young people is the ability to deal with the unexpected, and constant change. And this is where creativity comes in. A creative mindset involves being aware of technology as it reinvents itself, adapting to tr...

The success of your business hinges on knowing who your customer is, and giving that customer exactly what they want. If you can exceed the customer’s expectations, all the better – you’re well on your way to success. 

So how do you identify your customer, the person at the top of the list in your ...

Your brand is an important PR tool. It tells the public who you are, describes your products and services, and explains your focus. It also gives details about your ethos, strengths, and beliefs. It sells your story to the world. This is why you should build a unique and exciting brand. 

Why it's C...

Some website owners use other tools and algorithms for SEO rather than link-building. But, according to link stats from Ahrefs, link building is still very important for generating organic traffic in SEO (Search Engine Optimisation) strategy. Google rates backlinks as one of the top three search ran...

Our sister company, maake, is in the fabric business. And if you also work with fabrics, this blog is especially for you. No matter whether you’re involved in fashion, interior décor or you produce other types of fabric products, we’ve compiled this handy information to help you start your online bu...

What’s in a name? When choosing a domain name – your website’s internet address or URL – there is plenty of choice. But remember: you’re selecting a personality and identity for your business, so consider this carefully. Let’s start with defining a domain name, and then look at which will work best ...

There’s a relatively new trend in the digital world called Ghost Commerce. This is all about starting an online store with someone else’s products or services. It’s a great way to get on the online store bandwagon without manufacturing items yourself.

Take Uber Eats as the perfect example. Uber Eat...

Whether you’re planning to start an ecommerce website or already have an online business, here are some important marketing tips that will help you stay ahead of the pack. 

What is Ecommerce Marketing?

Ecommerce marketing is the method you use to market your website's online store. It’s the things...

If someone asks you, ‘what is a niche in marketing?’ do you have an answer? Let’s talk about niche markets in business terms and how by targeting a small part of a larger audience can benefit your business.

When you form a company, one of the biggest decisions you make is who your audience will be....

There’s a very good reason so many companies insist on hiring on attitude. This character trait is one of the most important assets any employee can have.

You can have all the skills and acumen required to do any task or project, but if you don’t have a positive attitude towards your job, the task ...