Customer service is one thing when a customer reaches out with a problem, and the support team reacts. That’s known as Reactive Customer Service. But it’s another thing entirely when customer service is ahead of the game, reacting ahead of a customer needing any support. Let’s see how being proactiv...

Keeping customers involves keeping those people who know and trust your business. You’ll know customer retention is good when someone keeps returning, renews a subscription or buys again. That’s a customer who’s supporting your business, and the reason? Every step to buy, subscribe or interact with ...

To customers, good customer service involves being heard. They want you to listen to what they say and respond. In fact, a recent survey revealed that 80% of people are likely to use a business if it responds to their reviews. We’re not even talking about complaints here, or queries. These are revie...

Web hosting is what makes websites available online. Here, we go back to basics to explain how web hosting works, what this means, what happens behind the scenes and why a website won’t work unless it has web hosting.

Web Hosting Explained

A web hosting service is more than just where your website...

Having a helpdesk is one thing; enjoying the features of a smart helpdesk that supports your small business is something else entirely. Basically, you want software and systems in place that support your team so they can cope with customer messages. The best system is when all messages are found in ...

Before you start designing your website, read this for a 10-step website planning system, that tells you what to build, who you’re building it for, and how to measure your business’s success.

1.  Define Your Website Goals

First things first: Ask yourself why you’re creating a website. What will be...

As a small-to-medium sized fabric printing business, we research all about the various types of fabric that we print on. Here is an updated guide to waterproof fabric.

These days, various types of waterproof fabric are being produced that do more than just breathe and withstand moisture. Current me...

Despite being a powerful communications medium, emails are also easy for cybercriminals to target your brand. How do they do this? Phishing scams are rife, as is unauthorized email access to grab secure data. Fraudsters can send you an attachment with malware included… and they find new ways to risk...

Businesses use social media platforms because they’re such powerful channels for building a brand, reaching audiences, and driving traffic. But they have a downside. Most limit the account holder to just one link in their profile. Of course, people have come up with a solution: Link in Bio pages! Th...

“Fast fashion is the second-biggest consumer of water and responsible for about 10% of global carbon emissions – more than all international flights and maritime shipping combined,” according to an article on Earth.org titled The Environmental Impact of Fast Fashion.

The term “fast fashion” was fir...

Don’t be fooled – that sustainable paper bag full of fast fashion items you carry home from the store doesn’t make up for what retailers are doing to the global environment. No matter how many recyclable paper bags are produced, there’s no getting away from it: the quicker fast fashion clothing is m...

In the current online marketplace, customers are spoilt for choice, so they like to compare products and prices before they decide what they are going to purchase. That’s fine, but it narrows the market and makes it more difficult for small businesses to sell their products online. This is one of th...