Before you start designing your website, read this for a 10-step website planning system, that tells you what to build, who you’re building it for, and how to measure your business’s success.
1. Define Your Website Goals
First things first: Ask yourself why you’re creating a website. What will be...
As a small-to-medium sized fabric printing business, we research all about the various types of fabric that we print on. Here is an updated guide to waterproof fabric.
These days, various types of waterproof fabric are being produced that do more than just breathe and withstand moisture. Current me...
Despite being a powerful communications medium, emails are also easy for cybercriminals to target your brand. How do they do this? Phishing scams are rife, as is unauthorized email access to grab secure data. Fraudsters can send you an attachment with malware included… and they find new ways to risk...
Businesses use social media platforms because they’re such powerful channels for building a brand, reaching audiences, and driving traffic. But they have a downside. Most limit the account holder to just one link in their profile. Of course, people have come up with a solution: Link in Bio pages! Th...
“Fast fashion is the second-biggest consumer of water and responsible for about 10% of global carbon emissions – more than all international flights and maritime shipping combined,” according to an article on Earth.org titled The Environmental Impact of Fast Fashion.
The term “fast fashion” was fir...
Don’t be fooled – that sustainable paper bag full of fast fashion items you carry home from the store doesn’t make up for what retailers are doing to the global environment. No matter how many recyclable paper bags are produced, there’s no getting away from it: the quicker fast fashion clothing is m...
In the current online marketplace, customers are spoilt for choice, so they like to compare products and prices before they decide what they are going to purchase. That’s fine, but it narrows the market and makes it more difficult for small businesses to sell their products online. This is one of th...
An SSL Certificate is worldwide security technology that secures the communication between a web browser and a web server so it’s invisible to unauthorised users. It confirms the identity of a website, protects private information and lets users know that the site is legitimate, secure and trustwort...
Yes, there is software you can use to make customer support easier to manage. It organises Customer Support so you can source enquiries easily and manage problems without searching for conversations in live chat, social media, WhatsApp and emails. By organising your conversations, you can speed up y...
If visitors aren’t visiting your site as they used to, your website’s sudden traffic drop should spark concern. Take the drop as showing you that something isn’t working. It could be various issues, something that can be easily sorted, or a major problem. The result, if you don’t sort it out immedia...
When you start a new business and build your website, you should create an efficient email list to have direct access to your customers. Sure, ads and social media posts are great, but if you can access their Inboxes, that’s half the battle won.
Remember, when someone joins your mailing list, they’...
In a rapidly evolving digital age where mega-corporations often overshadow the quaint charm of local artisans, the 'Shop Small' movement is a beacon of hope. This initiative encapsulates our yearning for authentic, personal experiences and reignites the essence of community-centric commerce.
Here, ...
