What’s in a name? When choosing a domain name – your website’s internet address or URL – there is plenty of choice. But remember: you’re selecting a personality and identity for your business, so consider this carefully. Let’s start with defining a domain name, and then look at which will work best ...

There’s a relatively new trend in the digital world called Ghost Commerce. This is all about starting an online store with someone else’s products or services. It’s a great way to get on the online store bandwagon without manufacturing items yourself.

Take Uber Eats as the perfect example. Uber Eat...

Whether you’re planning to start an ecommerce website or already have an online business, here are some important marketing tips that will help you stay ahead of the pack. 

What is Ecommerce Marketing?

Ecommerce marketing is the method you use to market your website's online store. It’s the things...

If someone asks you, ‘what is a niche in marketing?’ do you have an answer? Let’s talk about niche markets in business terms and how by targeting a small part of a larger audience can benefit your business.

When you form a company, one of the biggest decisions you make is who your audience will be....

There’s a very good reason so many companies insist on hiring on attitude. This character trait is one of the most important assets any employee can have.

You can have all the skills and acumen required to do any task or project, but if you don’t have a positive attitude towards your job, the task ...

Every business, no matter how small, requires various tools and techniques that analyse it and keep tabs on how it is doing on a day-to-day, monthly and annual basis. Created by tech companies, these tools are available in the form of different types of computer software. 

The software includes bus...

Business owners are aware of the importance of team support at work. But sometimes we’re too busy getting the job done to ask for support, or to realise the value of working as a team. 

It’s been proven time and again – if you operate in a team, you’ll enjoy better job satisfaction, have less stres...

There's some positive news regarding small businesses staying afloat in 2026. Those of us that have managed to stay around through 2025 stand a higher-than-usual chance of remaining in business in the coming year. While current forecasts predict that there will still be numerous insolvencies in 2026...

Statistics show that more than 5.6 billion people around the world used Social Media in 2025. And, those stats tell us, people spent around 2.3 hours (140 minutes) a day on Social Media. This gives you an idea of why it's important to stay abreast of news and trends on Social Media.

So, what platfo...

The British monarchy has withstood the test of time, adapting to societal and political changes while maintaining its relevance in the modern age. Much like established businesses, the institution has employed various strategies to secure its position and continue to thrive. Here we explore how the ...

Hooray!! What a fantastic day, our Founder Artemis Doupa’s new book Design & Grow made it to the #1 bestseller rank on Amazon!

From Artemis: ‘’ I extend my heartfelt gratitude to each and every one of you who supported me on this incredible journey. Your unwavering belief in me has made this #1 be...

Your choice of Content Management System (CMS) is important. You need to know all the options available to you, and then select the one that best suits your business and budget. Let’s check out what’s available.

As each CMS has pros and cons, we discuss them alphabetically. We can’t select the corr...