A Link in Bio: What It Is & How It Works

Businesses use social media platforms because they’re such powerful channels for building a brand, reaching audiences, and driving traffic. But they have a downside. Most limit the account holder to just one link in their profile. Of course, people have come up with a solution: Link in Bio pages! These pages started as tools for influencers and content creators, but now have become mainstream for online businesses, too.

What is a Link in Bio?

A Link in Bio offers a summary of the content you have on your website. It takes visitors to the site’s important links so they can find everything they want to know about your website in a single place. Because it summarises your content, it’s the place people go to when they first find your business on social media. It tells them where to go on your website, what to read, and where everything is located, and you can link to it, from your products and services to blog posts, articles, newsletter sign-ups, contact forms and booking pages, plus anything else important you want people to find.

Yes, the Link in Bio does allow you to have more than just one link in your profile. It’s a great marketing tool, a useful way for viewers to find what they want to read or do, and it allows new people to discover your brand, what you offer and where to find it.

A Link in Bio can become more than just further links to your website; it can also be the central point where visitors can find everything they are looking for. It does much more than explain what your social media account is; it’s everything people need to know about a brand they have recently discovered.

Why Use a Link in Bio?

The popularity of platforms like Instagram and TikTok has people hooked fast. These platforms want people to scroll, like and comment on posts. This is why they only permit one link per account holder; they aren’t keen to direct traffic anywhere else. You’ll notice that you are unable to put a link in any Instagram post, and on TikTok, you can only link to a personal profile until you reach a certain number of followers. This restricts you from promoting your brand, blog or product, and doesn’t allow you to sign up new subscribers either.

If you have a Link in Bio, this all changes. You have a way of promoting various links to services, products, newsletters, blogs – you name it. This allows potential customers to enjoy a far better experience, not to mention offering a smoother route to everything you’re trying to tell them.

With a Link in Bio, your audience always knows where to go, and you don’t have to constantly update your social media profile link every time your marketing focus changes or you add new content. You’re allowing people to engage with your brand, to buy, subscribe and interact. And that’s what you want.

Do You Need a Link in Bio?

Yes, you do, if you wish to use social media platforms to reach a bigger audience by sharing links. If you create content, you need to be able to use a single page to link to various collaborations with other brands during campaigns and promotions. If you freelance, it’s essential to have a page that links to your portfolio and to websites where your work is displayed, plus one that provides all your contact details.

As a small business, you want to reach customers with everything you do and wish to promote, including links to products and services available, subscriptions and other forms. As an entrepreneur, you need a place to highlight your offerings and services. Other businesses that benefit from a Link in Bio include musicians, artists, designers, sports teams, charities… the list is as endless as the opportunities a Link in Bio provides.

Having the opportunity to send viewers to various links, not just one, makes a Link in Bio an asset to every business. Viewers can access information about your brand quickly, and in a single place.

Choosing a Third-Party Platform

There are several platforms you can use, like Linktree and Biosites by Squarespace, which offer what seems like a simpler method to get your Link in Bio online fast. They provide simple templates to use on these pages, which are then hosted on their platform. However, if you use this method, your Link in Bio remains on their domain, not your own, and your Link in Bio address reflects this. You’re just one of numerous users with profiles on their platform; you’re not your own brand or website.

It’s obvious that you’ve rented a space and don’t own your own domain, which is not as professional. A customer is more likely to trust you and consider your business legitimate if you have your own domain.

When it comes to SEO, using a third-party Link in Bio has very little benefit for you as an individual brand. Your domain name directs everything to another platform, not yours, so it only boosts their rankings.

Create Your Own Custom Link in Bio Page

You don’t need to be tech-savvy to create this type of page, but you do need to register a domain name for a Link in Bio first. Then use one of the templates available on platforms like Canva or Pretty Links. Preferably, keep your design simple and clean. It will be easier to create and will look more professional. Ensure you use a font that suits your brand and add your logo plus any other necessary images. Take SEO into account when creating your heading, description and keywords, and you’re good to go!

Note: Put your most important links at the top.

Remember, with your own domain on your Link in Bio, your branding takes centre stage, and you can customise your page the way you want.

Conclusion

When you have a custom Link in Bio, your domain name is yours, it’s consistent, and you control it. For the future of your business, it’s a better choice, as you own it and it’s part of your brand. It also helps your brand’s expansion. Other great benefits include having full ownership of everything you do on that page, including content, security, fast loading times, and handling traffic. Most importantly, ensure your Link in Bio has a free Secure Sockets Layer (SSL) certificate, which provides your domain with an HTTPS connection and a padlock icon to prove it’s a secure site.